Deqo Launches the First All-In-One Domain Asset Management Platform
Investors finally have access to a product that brings together all of the pieces of their business: portfolio
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LOS ANGELES, Nov. 10, 2026 (GLOBE NEWSWIRE) — Deqo Inc. (deqo.com) launches today ahead of NamesCon Global in Miami as the financial platform built by domain investors for domain investors. Deqo provides visibility into a domain portfolio as a business: what it costs to acquire, what it costs to carry, what it is worth, what it will earn, and how fast it can turn into cash. Investors can now plan the year ahead instead of reacting to the next renewal bill. Backed by world-class registrar and registry services, the platform is launching in beta with a suite of tools including a financial dashboard, a low-commission AI-enabled sales marketplace, a wholesale Dutch auction, AI-powered domain valuation data, and monitoring services.
Deqo also launches with Domain Options: select TLDs offered at investor-only pricing. Developed by Deqo with Identity Digital, one of the world’s largest domain registries, a Domain Option lets an investor lock in a name for two years for a single low fee, then price it to sell on the marketplace. Up until now, investors have paid the same prices as end users, even for names they plan to sell. Domain Options allow investors to expand their portfolios with far less capital at risk. Deqo is the exclusive provider of Domain Options, launching today with 17 extensions: .bet, .digital, .games, .global, .group, .guide, .info, .io, .legal, .live, .market, .media, .news, .pro, .social, .studio, and .travel. Pricing is $20 for a standard domain name and $30 for a registry-premium domain name for a two-year term. More extensions are planned for release in the coming months. To learn more, visit identity.digital/newsroom.
“Domain investing has run on spreadsheets and guesswork for two decades,” said Margot Bushnaq, CEO of Deqo. “We built the platform we wanted for our own domain assets. Then we built the retail and wholesale marketplaces into it, the registrar behind it, and all of the smart logic that you’d expect nowadays for everything to work seamlessly together. And while our launch has many great features from the start, our roadmap for additional visibility tools and liquidity offerings is exciting.”
“Domain investors want flexibility in how they build their portfolios. Domain Options gives it to them by lowering the upfront capital needed to pursue valuable domains, so they can hold a larger, more diversified set of names,” said Brian Lonergan, Vice President of Product Strategy at Identity Digital. “We are pleased to introduce the program with Deqo and look forward to seeing how investors use it.”
What investors get with Deqo
- Financial planning. What the portfolio costs, earns, and is worth, with projections for sales, expenses, and renewals.
- Retail marketplace. List names at your price and get them found by buyers, with built-in escrow and a flat 10% commission.
- Wholesale. A private marketplace for selling names to wholesale buyers.
- Domain Options. Lock in a name for two years at investor pricing and sell it for more.
- Registrar. Register, transfer, and renew domains inside your portfolio. Transfer retail and wholesale sales instantly.
- Watch. Monitor a list of names you do not own yet.
Built by people who have sold domains for nearly two decades
Deqo is built by the team behind BrandBucket, the brokerage marketplace that specializes in curating and elevating “brand-worthy” domains that lack visibility in larger marketplaces. Founded in 2007, BrandBucket’s mission is to speak directly to an audience of startups and entrepreneurs, demystify the business naming journey, and support a clear, fairly-priced, and no-haggle domain buying process. It has sold tens of millions of dollars of domain names to businesses around the world. Working with the many investors who supply the BrandBucket marketplace, they pinpointed exactly where the industry’s current tools fall short, and Deqo is the result.
Plans and access
Deqo has three plans: Basic, which is free; Premium at $10 a month; and Pro at $30 a month. Each step up brings lower domain registration pricing and more advanced features.
Deqo is in private beta by invitation, and access opens in waves. Every investor who requests access gets the Pro plan free through early 2027. Request access at deqo.com.
About Deqo
Deqo is the all-in-one domain asset management platform, built by domain investors for domain investors. It shows investors what their portfolio costs, earns, and is worth, and gives them the tools to act on it: financial reporting and projections, a retail marketplace with built-in escrow, wholesale trading, registrar services, and Domain Options, an industry first available only on Deqo. Deqo Inc. was launched in 2026 by Boxador, the venture studio behind BrandBucket, the original curated marketplace for brandable domain names since 2007. Learn more at deqo.com.
About Boxador
Boxador is a holding company and venture studio based in Santa Monica, California, that builds and operates businesses in the domain name industry. Its portfolio includes Deqo, the financial platform for domain investors; BrandBucket, the curated marketplace for brandable domain names; Brandroot, a domain name generator; and Novanym, a marketplace of invented business names. Learn more at boxador.com.
Deqo Contact Zeena Marrin press@deqo.com
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