Shef, the online marketplace connecting people with local chefs, including James Beard Award winners and Michelin-trained talent, who prepare and deliver fresh, homemade meals, today launched its Weekly Shef Service in Dallas. The platform offers locals a seamless, recurring weekly meal solution from personal chefs, combining the warmth and wholesome nutrition of home cooking with the ease of delivery at a price that beats takeout. “Shefs” currently serving the Dallas area offer 625 diverse dishes from a range of 66 different cuisines.

Dallas becomes the ninth market where Shef offers its recurring subscription services, joining New York, San Francisco, Los Angeles, Chicago, Seattle, Boston, Austin and Washington DC. Shef has raised more than $100 million in funding to date, with thousands of fully vetted, trusted chefs serving more than 180,000 families nationwide.

“Dallas has a vibrant culinary culture, but people are busy. Our aim in launching Weekly Shef Service in Dallas is to deliver the care and quality of a personal chef-made meal at a price that beats takeout—so people can take their time back without sacrificing the quality of their dinners,” said Joey Grassia, Shef co-founder and CEO. “Growing up, our mothers taught us that food is more than just a meal; it’s an expression of love, culture, and connection. We’re hoping that the launch of Shef in Dallas can help families experience the magic of a real homemade dinner, even on nights when cooking a meal is out of the question.”

Through Shef, customers can browse dishes by cuisine, discover the personal stories behind each chef, and schedule convenient weekly deliveries for globally inspired, small-batch meals made with care. Dallas residents now have direct access to regional specialties and comfort food from around the world, often prepared by cooks who grew up making these authentic dishes. Popular dishes such as Braised Beef with Sweet Potato Mash and Lemon Pepper Asparagus or Cuban Chicken Ropa Vieja are accessible with just a single click.

For professional chefs, Shef offers a powerful opportunity to turn culinary talent into a rewarding business. “Shefs” set their own menus, prices, and schedules, giving them the flexibility to build a food business on their own terms while receiving support from Shef in areas like food safety certification, pricing guidance, and marketing. Cooks on Shef have earned tens of millions of dollars in net income to support their families, with top earners generating nearly a million dollars in total revenue.

“Shef is a two-sided marketplace that strives to deliver high quality, affordable meals to busy families, while also supporting the best culinary talent in our communities,” said Grassia. “Our platform makes it possible for chefs to build a full-time revenue stream or earn significant side income without the headache of managing delivery, marketing, or complex logistics.”

About Shef

Shef is redefining mealtime by connecting families with their own shared personal chef. The platform curates the best local culinary talent to deliver fresh, homemade meals — combining the warmth of home cooking with the ease of delivery, all at a price that beats takeout.

Founded by Joey Grassia and Alvin Salehi, sons of immigrants who understand the power of food to build community and create opportunity, Shef empowers talented local culinary entrepreneurs while offering a convenient dining solution for busy families. Inspired by their mothers’ dedication to nourishing their families through food, they built a platform that enables local chefs to earn a meaningful income by doing the same for their communities.

Today, Shef operates in cities across the U.S., including New York, San Francisco, Los Angeles, Seattle, Chicago, Dallas, Austin, Boston, and Washington, D.C. Visit www.shef.com to discover your shared personal chef.

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